Creative Insight
MIA KARTS BOOKS
Creative Insight
Book Details
- Format
- Paperback
- Language
- English
- Category
- Advertising
- Condition
- Used
- ISBN-13
- 9781887229265
- ISBN-10
- 1887229264
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ISBN: 1887229264
Author: Durgee, Jeffrey
Condition: Used
Today, leading-edge writers and researchers note the power of insight whilst great market research is often the search for new insight. Professor Durgees book combines practical experience from top marketers and ad agencies with his own unique insights into what it takes to find the path to actionable insights. Durgee offers practical steps on the road to discovering them.
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Creative Insight
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