Data Warehousing: The Route to Mass Communication
MIA KARTS BOOKS
Data Warehousing: The Route to Mass Communication
Data Warehousing: The Route to Mass Communication
$147.00 CAD
Available
Book Details
- Author
- Sean Kelly
- Publisher
- Wiley
- Format
- Paperback
- Language
- English
- Category
- Systems & Planning
- Condition
- New
- ISBN-13
- 9780471963288
- ISBN-10
- 0471963283
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ISBN: 0471963283
Author: Kelly, Sean
Condition: New
Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.
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Data Warehousing: The Route to Mass Communication
$147.00 CAD
