Global Strategy and Organization

ISBN: 0471250295

Author: Gupta, Anil K.

Condition: New

In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. Thats why students need a strategic framework that they can apply in a global setting.In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success: Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets Convert global presence into global competitive advantage Cultivate a global mindset Strive to reinvent the rules of the global gameEach chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the authors findings.