Isn't It Obvious? Revised

ISBN: 0884271943

Author: Goldratt

Condition: Used

This book does for retailing what Goldratt's international best-seller did for Manufacturing. A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family's retail business, to make a few small changes in the way things are done. A solution that propels the family's regional chain of stores into a very profitable, repidly growing, international enterprise. If there is a hint of Johah, from THE GOAL, reappearing in this novel, it is Henry, the soon-to-retire president and majority owner of the company who logically states that, "if you do not deal directly with the core problem, don't expect significant improvement." Eli Goldratt's Theory of Constraints is woven throughout this book but answers are not handed to you. The reader, along with the characters in the book, work through the process together to discover solutions. The elegant but simple solutions give the reader the sensation that followeres love about Goldratt: "Ah-ha! Now I get it!" and that's when Goldratt says: Isn't It Obvious?