Lasker Story: As He Told It
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Lasker Story: As He Told It
Lasker Story: As He Told It
$197.00 CAD
Available
Book Details
- Format
- Paperback
- Language
- English
- Category
- Business & Money
- Condition
- Used
- ISBN-13
- 9780844230993
- ISBN-10
- 0844230995
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ISBN: 0844230995
Author: Lasker, Albert
Condition: Used
Originally published in 26 installments of Advertising Age, The Lasker Story takes into the boardroom of Lord & Thomas (forerunner to Foote, Cone & Belding) and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Albert D. Lasker recounts the story, in his own words of how he shaped the agency that ranked number one in its day.
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Lasker Story: As He Told It
$197.00 CAD
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