Marketing: An Introduction and MyMarketingLab Package, 9th Edition

ISBN: 0138157189

Author: Armstrong, Gary

Condition: Used

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.For marketing professionals who believe customer value is the driving forcebehind every marketing strategy.