Marketing Strategy: A Decision Focused Approach
MIA KARTS BOOKS
Marketing Strategy: A Decision Focused Approach
Marketing Strategy: A Decision Focused Approach
$44.00 CAD
Available
Book Details
- Format
- Paperback
- Language
- English
- Category
- Advertising
- Condition
- New
- ISBN-13
- 9780072961904
- ISBN-10
- 0072961902
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ISBN: 0072961902
Author: Walker, Orville
Condition: New
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketings cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
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Marketing Strategy: A Decision Focused Approach
$44.00 CAD
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