Marketing: The Basics

ISBN: 0415779006

Author: Moore, Karl

Condition: Used

a punchy, stripped-down version of what marketing is all about. - The Times Higher Education SupplementIf you have a product youre looking to market, or youre seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the tipping point. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:Explains the fundamentals of marketing and useful concepts such as the Long TailIncludes an international range of topical case studies, such as Obamas presidential campaign, Facebook, and GoogleAlso includes a glossary of terms, guides to further reading and critical questions to assist further thinking and studyThis lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.