Media Planning - From Recency to Engagement
MIA KARTS BOOKS
Media Planning - From Recency to Engagement
Media Planning - From Recency to Engagement
$30.00 CAD
Available
Book Details
- Format
- Paperback
- Language
- English
- Category
- Communications
- Condition
- New
- ISBN-10
- 8131417360
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ISBN: 8131417360
Author: Ephron, Erwin
Condition: New
Media planning was a cost; a base-camp support group for those highly paid troops on the front line. That has changed. Agency Media has come a long way from the mail-room assignment of simply delivering the message. Today, media planners are responsible for understanding the process of communication and the way advertising works. The book covers the different aspects of advertising communication process so essential for todays media planners .
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Media Planning - From Recency to Engagement
$30.00 CAD
