Principles of Marketing Engineering
Principles of Marketing Engineering
$16.00 CAD
Available
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Management
- Condition
- Used
- ISBN-13
- 9781425135867
- ISBN-10
- 1425135862
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ISBN: 1425135862
Author: Gary L. Lilien
Condition: Used
Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making
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Principles of Marketing Engineering
$16.00 CAD
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