Strategies for E-business: Creating Value Through Electro...
Strategies for E-business: Creating Value Through Electronic and Mobile commerce, Concepts and Cases
$18.00 CAD
Available
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Marketing
- Condition
- Used
- ISBN-13
- 9780273710288
- ISBN-10
- 0273710281
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 0273710281
Author: Tawfik, Jelassi
Condition: Used
Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
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Strategies for E-business: Creating Value Through Electronic and Mobile commerce, Concepts and Cases
$18.00 CAD
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