The Indian Media Business

ISBN: 8132102355

Author: Kohli-Khandekar, Vanita

Condition: Used

About the Author Vanita Kohli-Khandekar has been tracking the Indian M&E business  for almost two decades. Currently, she is a columnist and writer for one of Indias leading financial dailies, Business Standard. She also writes for Singapore-based ContentAsia. Her earlier stints include one at Businessworld and EY. A Cambridge University Press fellow (2000), Vanita, has taught at some of the top media schools in India. She is a regular speaker at industry forums in India and overseas, and has several research papers to her name.This is the fifth edition of her book, The Indian Media Business. It has been translated in Hindi and Marathi.Her second book, The Making of Star India (Penguin-Random House), was released in 2019.You can follow her work at https://twitter.com/vanitakohlik and in linkedin.com/pub/vanita-kohli-khandekar/8/99a/159/  Product Description This book presents an in-depth study of the Indian media business. It provides detailed analysis, fresh perspectives, and critical information on how the business operates in the nine segments of the media industry-print, television, film, radio, music, internet, telecom, out-of-home media, and events. The author provides insights into not just the history of the business but also its present dynamics by discussing technology, regulations, economics, valuations, and industry trends.