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Gaining and Sustaining Competitive Advantage

Gaining and Sustaining Competitive Advantage

Jay Barney

MIA KARTS BOOKS

Gaining and Sustaining Competitive Advantage
  • Gaining and Sustaining Competitive Advantage

    Gaining and Sustaining Competitive Advantage

    £86.00 GBP
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    Book Details

    Author
    Jay Barney
    Publisher
    Pearson
    Format
    Hardcover
    Language
    English
    Category
    Systems & Planning
    Condition
    New
    ISBN-13
    9780136120926
    ISBN-10
    013612092X

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    Product description

    ISBN: 013612092X

    Author: Barney, Jay

    Condition: New

    Explore the most up-to-date research in the field of strategic management.Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.The fourth edition has been thoroughly updated to include the latest research in the field.
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    Gaining and Sustaining Competitive Advantage

    £86.00 GBP
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