How to Write a Good Advertisement
MIA KARTS BOOKS
How to Write a Good Advertisement
Book Details
- Author
- Victor O. Schwab
- Publisher
- Martino Fine Books
- Format
- Paperback
- Language
- English
- Category
- Advertising
- Condition
- New
- ISBN-13
- 9781614278863
- ISBN-10
- 1614278865
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ISBN: 1614278865
Author: Schwab, Victor O.
Condition: New
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.
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