Marketing Research: Methodological Foundations (with InfoTrac)
MIA KARTS BOOKS
Marketing Research: Methodological Foundations (with InfoTrac)
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Research
- Condition
- Used
- ISBN-13
- 9780324201604
- ISBN-10
- 0324201605
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ISBN: 0324201605
Author: Churchill, Gilbert A.
Condition: Used
Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.
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Marketing Research: Methodological Foundations (with InfoTrac)
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