Marketing Research: Methodological Foundations (with InfoTrac)

Marketing Research: Methodological Foundations (with InfoTrac)

MIA KARTS BOOKS

Marketing Research: Methodological Foundations (with Info...
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    Marketing Research: Methodological Foundations (with InfoTrac)

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    Book Details

    Format
    Hardcover
    Language
    English
    Category
    Research
    Condition
    Used
    ISBN-13
    9780324201604
    ISBN-10
    0324201605

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    Product description

    ISBN: 0324201605

    Author: Churchill, Gilbert A.

    Condition: Used

    Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.

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    Marketing Research: Methodological Foundations (with InfoTrac)

    £10.00 GBP
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