Markets of One: Creating Customer-Unique Value through Mass Customization
MIA KARTS BOOKS
Markets of One: Creating Customer-Unique Value through Ma...
Markets of One: Creating Customer-Unique Value through Mass Customization
£9.00 GBP
Available
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Production & Operations
- Condition
- New
- ISBN-13
- 9781578512386
- ISBN-10
- 1578512387
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ISBN: 1578512387
Author: Gilmore, James H.
Condition: New
A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
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Markets of One: Creating Customer-Unique Value through Mass Customization
£9.00 GBP
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