Media Relations, A Primer:: Small and Medium Sized Hotels
MIA KARTS BOOKS
Media Relations, A Primer:: Small and Medium Sized Hotels
Book Details
- Format
- Paperback
- Language
- English
- Category
- Self-Help
- Condition
- New
- ISBN-13
- 9781439204474
- ISBN-10
- 1439204470
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ISBN: 1439204470
Author: Testa, Maurizio
Condition: New
Operational techniques, practical solutions and concrete examples of how to use a press office to promote a small or medium-sized tourism enterprise. How best to promote a tourist SME in todays market? Traditional print advertising and intermediation often turn out to be expensive and inefficient in the communications jungle. A press office provides the straightest, most reliable path to the true target: the client. How to get substantial returns from a reasonable investment? This manual analyzes how traditional and online press offices actually operate, and examines internet public relations options (blogs and social networks).
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Media Relations, A Primer:: Small and Medium Sized Hotels
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