Relationship Selling
MIA KARTS BOOKS
Relationship Selling
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Sales & Selling
- Condition
- New
- ISBN-13
- 9780073529813
- ISBN-10
- 0073529818
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ISBN: 0073529818
Author: Mark W Johnston
Condition: New
Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
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