Small Business Management

ISBN: 1467938467

Author: Carland, JoAnn C.

Condition: New

Product Description Small business has become a fixture in the curricula of colleges nationwide. The interest which has developed in this topic is gratifying in light of the significance which small business has for national and world economies and the challenging and rewarding careers which it makes possible. We are pleased to offer the second edition of this text as support for a first course in small business management. The text is divided into six parts. Part I is an introduction to the subject of small business management. It describes the importance of the field from an economic and innovative perspective and examines personal considerations of importance to a prospective small business owner. Part II of the text contains the tools which are required for the successful creation and management of a small business. Each chapter in this section has been designed to stand alone so that instructors may omit any segments which are deemed to be unnecessary for a given class. Part III of the text presents the business plan. A step by step approach to the initiation of a small business is explained from a strategic perspective. From the establishment of goals and objectives through market identification, feasibility assessment, development of financing and the timing of the opening of a firm, the chapters in this section reinforce the value of planning as a key factor in the success of a small business venture. Because of their relative importance for a successful venture, separate chapters on marketing and financial planning are presented. Part IV of the text is entitled The New Venture. Topics in legal organization and structuring and the pros and cons associated with alternative forms are covered in the first chapter in this unit. Income tax considerations and concerns are explored in depth. Issues in purchasing an ongoing business are discussed in the second chapter with special emphasis on establishing a value for a firm. The final chapter of this unit explores franchising. Pertinent factors from the perspective of both a franchisee and a franchisor are discussed as are the pros and cons of franchising. Part V of the text is devoted to the management of an ongoing small business. Strategic management and planning techniques are stressed throughout the chapters in this section. The final unit in the text, Part VI, is entitled Special Topics. Any chapter in this section may be omitted at the instructor's discretion without sacrificing the integrity of the text. The content includes planning for management succession and bequeathing a small business, the potentially catastrophic effects of divorce on small firms, business law issues, international markets and opportunities for small firms and ethical issues for owners and managers of small ventures. About the Author Jo Ann and Jim Carland are scholar-entrepreneurs. Their academic, entrepreneurship, research, consulting and teaching backgrounds combine to give them unique insight into the problems and opportunities of new ventures. They have launched more than a dozen ventures of their own. Consequently, they have experienced the challenges of entrepreneurship and learned how the storm is weathered. They speak as doers as well as teachers and this book is founded on pragmatism. Jim holds a PhD in Management Policy and Systems with related fields in Finance, Accounting and Economics. Jo Ann holds a PhD in Educational Psychology with minors in Social Dynamics, Statistics and Computer Systems. They are prolific researchers. They have co-authored more than 200 articles, and moe than a dozen books and are recognized internationally as experts in entrepreneurship. They have consulted with more than 400 organizations, from not for profit enterprises, to microenterprises, to new ventures, to reorganizations, to recapitalizations, to major expansions. They have seen and experienced entrepreneurship from the inside in both large and small ventures. They have experienced th