Television and its Viewers: Cultivation Theory and Research
MIA KARTS BOOKS
Television and its Viewers: Cultivation Theory and Research
Book Details
- Author
- James Shanahan
- Publisher
- Cambridge University Press
- Format
- Hardcover
- Language
- English
- Category
- Performing Arts
- Condition
- New
- ISBN-13
- 9780521582964
- ISBN-10
- 0521582962
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ISBN: 0521582962
Author: Shanahan, James
Condition: New
How does television influence people? "Cultivation" research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. James Shanahan and Michael Morgan, leading scholars in this field, explore the differences in viewers' beliefs on issues such as violence, sex roles and political attitudes. Their compelling account, the first book-length study of this important and controversial area, will be of interest to students and scholars in communication, sociology, political science and psychology.
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Television and its Viewers: Cultivation Theory and Research
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