The Evolution of New Markets
MIA KARTS BOOKS
The Evolution of New Markets
The Evolution of New Markets
£139.00 GBP
Available
Book Details
- Author
- Paul A. Geroski
- Publisher
- OXFORD UNIVERSITY PRESS
- Format
- Hardcover
- Language
- English
- Category
- Development & Growth
- Condition
- New
- ISBN-13
- 9780199248896
- ISBN-10
- 0199248893
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ISBN: 0199248893
Author: Paul A. Geroski
Condition: New
How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.
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The Evolution of New Markets
£139.00 GBP
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