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A Handbook of Qualitative Methodologies for Mass Communication Research (Anthropoloy)
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ISBN: 0415054052
Author: Jankowski, Nicholas W.
Condition: New
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
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A Handbook of Qualitative Methodologies for Mass Communication Research (Anthropoloy)
$72.21 USD
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