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A New Brand World: Eight Principles for Achieving Brand Lead

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Product description

ISBN: 0670030767

Author: Bedbury, Scott

Condition: new

A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.

  • Used Book in Good Condition
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A New Brand World: Eight Principles for Achieving Brand Lead

$17.83 USD
$14.90 USD
 per 
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