Advertising and Promotion An Integrated Marketing Communications Perspective
MIA KARTS BOOKS
Advertising and Promotion An Integrated Marketing Communications Perspective
Book Details
- Author
- Michael A. Belch George E. Belch
- Publisher
- Mcgraw Hill
- Format
- Paperback
- Language
- English
- Condition
- New
- ISBN-13
- 9781266090608
- ISBN-10
- 1266090606
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ISBN: 1266090606
Author: George E. Belch, Michael A. Belch
Condition: New
ISBN: 9781266090608 International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch******Student textbook only, No Connect Access Code included*******Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer.
- Advertising and Promotion
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Advertising and Promotion An Integrated Marketing Communications Perspective
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