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Advertising is Dead, Long Live Advertising!
$29.89 USD
$23.92 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0500286876
Author: Himpe, Tom
Condition: New
Argues that advertising is suffering because of a lack of innovation within traditional formats and because of new technologies that are enabling consumers to tune out advertising messages, in a reference for business professionals that surveys global shifts and outlines an integrated communications approach. Reprint.
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Advertising is Dead, Long Live Advertising!
$29.89 USD
$23.92 USD