Advertising is Dead, Long Live Advertising!
MIA KARTS BOOKS
Advertising is Dead, Long Live Advertising!
Advertising is Dead, Long Live Advertising!
$25.50 USD
Available
Book Details
- Author
- Tom Himpe
- Publisher
- Thames & Hudson
- Format
- Paperback
- Language
- English
- Category
- Advertising
- Condition
- New
- ISBN-13
- 9780500286876
- ISBN-10
- 0500286876
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ISBN: 0500286876
Author: Himpe, Tom
Condition: New
Argues that advertising is suffering because of a lack of innovation within traditional formats and because of new technologies that are enabling consumers to tune out advertising messages, in a reference for business professionals that surveys global shifts and outlines an integrated communications approach. Reprint.
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Advertising is Dead, Long Live Advertising!
$25.50 USD
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