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Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency
$80.98 USD
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ISBN: 0844235067
Author: McDonald, Colin
Condition: New
An expanded edition (first, 1979) by a new author provides overview and analysis of the concepts of advertising reach and frequency with reference to advertising budgeting, timing, media selection, measurement, and related topics. Annotation copyright Book News, Inc. Portland, Or.
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Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency
$80.98 USD
$64.79 USD