Analysis for Marketing Planning
Analysis for Marketing Planning
$12.20 USD
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Book Details
- Format
- Paperback
- Language
- English
- Category
- Management
- Condition
- Used
- ISBN-13
- 9780073529844
- ISBN-10
- 0073529842
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ISBN: 0073529842
Author: Lehmann, Donald R.
Condition: Used
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a products environment, customers and competitors.
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Analysis for Marketing Planning
$12.20 USD
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