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Asian Brand Strategy: How Asia Builds Strong Brands
$75.68 USD
$60.54 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 1403992797
Author: Roll, M.
Condition: New
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
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Asian Brand Strategy: How Asia Builds Strong Brands
$75.68 USD
$60.54 USD