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Audiences and Publics: When Cultural Engagement Matters for the Public Sphere (Volume 2) (Changing Media, Changing Europe)
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ISBN: 1841501298
Author: Livingstone, Sonia
Condition: New
In todays thoroughly mass-mediated world, audiences and publics are, of course, composed of the same people. Yet social science traditionally treats them quite differently. Indeed, it is commonplace to define audiences in opposition to the public: in both popular and elite discourses, audiences are denigrated as trivial, passive, individualised, while publics are valued as active, critically engaged and politically significant.
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Audiences and Publics: When Cultural Engagement Matters for the Public Sphere (Volume 2) (Changing Media, Changing Europe)