B2B Marketing Confessions
MIA KARTS BOOKS
B2B Marketing Confessions
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Business & Money
- Condition
- New
- ISBN-13
- 9781300021018
- ISBN-10
- 1300021012
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ISBN: 1300021012
Author: Wall, John J
Condition: New
ReviewStar Rating: 4.5 out of 5 - San Francisco Book Review"...one of the many wonderful things about B2B Marketing Confessions: it is accessible and useful to everyone.""B2B Marketing Confessions is exceptional. Wall describes everything you could ever want to know about the modern-day marketing process. Whether you are a professional marketer or an entrepreneur with a big idea and no employees (yet), you should read this book. I have no doubt that you will find Wall's advice easy to understand and exciting to put to use."Product DescriptionWhat's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!
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