Basic Marketing Research: A Decision-Making Approach
MIA KARTS BOOKS
Basic Marketing Research: A Decision-Making Approach
Basic Marketing Research: A Decision-Making Approach
$8.99 USD
Available
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Research
- Condition
- Used
- ISBN-13
- 9780136037903
- ISBN-10
- 0136037909
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 0136037909
Author: Malhotra, Naresh K.
Condition: Used
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills.
Have a question?
Basic Marketing Research: A Decision-Making Approach
$8.99 USD
You May Also Like
More in Marketing & Sales
