Basic Principles of Finance: An Introductory Text

ISBN: 0757587801

Author: J. Randall Woolridge

Condition: Used

From the Preface of this 503 page text: "This book is designed for undergraduates as a first course in finance. It may be used as an introductory text for finance majors, or as a self-contained text for the only finance course that a general business student will ever take. We assume that you are familiar with elementary accounting and statistics, along with basic algebra, which are what you will need to know to apply the concepts and principles underlying finance and how to use the few equations that are in this book. The text addresses each of the areas of finance that are so important in today's business world; corporate finance, the capital markets and financial institutions, the valuation of future cash flows, and investments and valuation. The book is structured around three analytical pillars of finance - the time value of money, the valuation of assets, and the management of risk. At the foundation of these pillars are basic principles, rules and theories of finance that should