Be UPFRONT: 24 Rules for Life Changing Confidence

ISBN: 1907312692

Author: Currie, Lauren

Condition: New

Everything youve been told about confidence is wrong.Be UPFRONT rips up the old rulebook and hands you a new one, 24 new rules for building confidence your way. This isnt about faking, forcing, or waiting until you feel ready. Confidence isnt a personality trait. Its not something youre born with. Its a muscle you build every day, in small, powerful ways.Lauren Currie OBE is a global authority on leadership and confidence. As founder of the UPFRONT movement, she has helped thousands of women rewrite their confidence story and worked with world-leading organisations, including Nike, the NHS, and WaterAid, to build bold, inclusive cultures of confidence.In this book, she shows you how. Through a powerful mix of storytelling, research, and practical tools youll learn why confidence isnt about fearlessness, why discomfort is your greatest ally, and how to swap the old rules that dont work for new ones that do.Laurens voice is honest, rebellious, and deeply compassionate. Her work has transformed thousands of womens lives through The Bond, UPFRONTs flagship program, and now these tools are in your hands. Whether youre navigating a career shift, leadership challenges, or personal milestones, this book will help you build the confidence to speak up, take up space, and lead with power, on your terms.Be UPFRONT is a radical unlearning of everything weve been taught about confidence. It dismantles the shame and fear that keep women quiet and replaces them with bold, unapologetic action. This book is a warm hug and a kick up the ass. It puts a fire in your belly that will never burn out.Unlearn the old rules and Be UPFRONT. Start building confidence that will change everything.