Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

ISBN: 1733794875

Author: Gildner, Gil

Condition: New

In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. Its no longer enough to be a specialist: in todays tech-driven industry, youve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.In Part 1, youll learn the hard skills crucial to a marketing career, like:organic search (SEO)paid advertising (PPC)social media marketingreporting & analyticsbranding & copywriting email marketingIn Part 2, youll read about the soft skills essential to business, like:writing emailsinvoicing & sales getting an entry level positionworking as a marketing freelancerstarting your marketing agencyhow to work remotelyAlso included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer.About The AuthorsAuthors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.