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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
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ISBN: 1422103218
Author: Schmitt, Bernd H.
Condition: New
Schmitt (international business, Columbia Business School) argues that conventional corporate wisdom discourages the kind of bold thinking that is needed to change markets. Through case studies on everything from the iPod to the Trojan War, he provides step-by-step instructions for sourcing innovative ideas, evaluating them, turning them into strategy, and executing them. He also offers guidelines for establishing organizational structures that will sustain long-term "big thinking." Schmitt's irreverent style makes for lively reading, as he draws on his passions--steak, classical music, and good haircuts--to make his points. B&w photos are included for visual appeal. Annotation 2008 Book News, Inc., Portland, OR (booknews.com)
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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind