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Biomedical Communications: Purpose, Audience, and Strategies
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ISBN: 0124967515
Author: Miller, Jon D.
Condition: New
With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to thenonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.
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Biomedical Communications: Purpose, Audience, and Strategies