Blockchain Loyalty: Disrupting loyalty and reinventing marke

ISBN: 0648353532

Author: Unknown

Condition: new

Blockchain can be applied to loyalty programs in two main ways. Firstly, instead of traditional points and miles, loyalty programs can reward members with cryptocurrency, a new type of digital currency with a value which constantly adjusts based on speculative investor behaviour and the market forces of supply and demand. Secondly, an enterprise blockchain platform can be integrated with a loyalty management system to facilitate secure, real-time, auto-reconciled transactions, generating business efficiencies and an improved member experience. Blockchain Loyalty 2nd Edition provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing around the world, and PHILIP SHELPER has over 13 years' experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running Australia's leading loyalty management consultancy, Loyalty & Reward Co. Phil is an Advisory Board member of the Australian Loyalty Association. He also manages www.blockchainloyalty.io, a global blockchain loyalty resource centre.

Philip Shelper
Loyalty & Reward Co
04/02/2019
188
Binding Paperback
0.57lbs
9.00h x 6.00w x 0.40d
9780648353539

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