Bottom-Up Marketing by Ries, Al

Bottom-Up Marketing by Ries, Al

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Bottom-Up Marketing by Ries, Al
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Bottom-Up Marketing by Ries, Al

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Book Details

Publisher
Penguin
Format
Paperback
Language
English
Category
Business & Money
Condition
New
ISBN-13
9780452264182
ISBN-10
0452264189

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Product description

ISBN: 0452264189

Author: Ries, Al

Condition: new

Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign

  • Signed by both authors.
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Bottom-Up Marketing by Ries, Al

$23.57 USD
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