Brand Avatar: Translating Virtual World Branding into Real World Success
MIA KARTS BOOKS
Brand Avatar: Translating Virtual World Branding into Rea...
Book details
- Language
- English
- Category
- Industries
- Condition
- New
- ISBN-10
- 0230201792
- Vendor: Mia Karts
Brand Avatar: Translating Virtual World Branding into Real World Success
$78.89 USD
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ISBN: 0230201792
Author: Loparo, Kenneth A.
Condition: New
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.
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Brand Avatar: Translating Virtual World Branding into Real World Success
$78.89 USD
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