Breakthrough Copywriting: How to Generate Quick Cash with the Written Word

ISBN: 1548706957

Author: Garfinkel, David

Condition: New

In this book, you?l learn how direct marketers shatter sales records with the written word.Many people find copywriting confusing. But Breakthrough Copywriting makes it simple-by breaking everything down into a clear, step-by-step process.There? something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics.You?l discover: ?How to build a powerful sales message that makes money?Secrets of headlines that all but force prospects to read your message?Easy shortcuts to creating profitable bullet points?Negative optism: a revolutionary new way to create empathy with prospects?Stories that boost sales-how to write them, step-by-step?Insider secrets for ?mping up?the emotional power of your copy?How to put it all together to build trust in prospects and close the saleWhether you are a freelance copywriter, an entrepreneur, or a marketing professional, you?l get tips, tools and templates to easily make the written word produce a lot more sales for you.