Build What Matters: Delivering Key Outcomes with Vision-Led Product Management

ISBN: 1544516177

Author: Foster, Ben

Condition: New

Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyones attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customers definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, youll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.