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Building Brand Value the Playboy Way
$82.47 USD
$62.20 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 023057789X
Author: Gunelius, S.
Condition: New
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
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Building Brand Value the Playboy Way
$82.47 USD
$62.20 USD