Building Brand Value the Playboy Way
MIA KARTS BOOKS
Building Brand Value the Playboy Way
Book details
- Language
- English
- Category
- International
- Condition
- New
- ISBN-10
- 023057789X
- Vendor: Mia Karts
Building Brand Value the Playboy Way
$62.20 USD
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ISBN: 023057789X
Author: Gunelius, S.
Condition: New
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
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Building Brand Value the Playboy Way
$62.20 USD
