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Business is a Contact Sport: Using the 12 Principles of Relationship Asset Management to Build Buy-in, Blast Away Barriers, and Boost Your Business
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ISBN: 0028641639
Author: Tom Richardson
"Business is a Contact Sport" introduces 12 crucial principles for managing each business relationship as an asset at every level of the company, whether dealing with customers, stockholders, suppliers, employees, or community leaders. Relationship Asset Management (RAM) takes the understanding of the one-to-one relationship to the highest level, explaining how to use not just what you know but who you know to succeed in business. "Business is a Contact Sport" shows managers and entrepreneurs how to recognize all of their company's relationships as strategic assets and manage them as such.
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Business is a Contact Sport: Using the 12 Principles of Relationship Asset Management to Build Buy-in, Blast Away Barriers, and Boost Your Business