Business Plans For Dummies

ISBN: 0764576526

Author: Tiffany, Paul

Condition: New

Whether youre launching a new business or working to strengthen or expand an established one, a business plan is your road map to successWould you take off on a road trip to a new destination without a map or good directions? Probably not. Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. Thats why so many businesses have difficulty making it - and unfortunately, several dont - in todays competitive marketplace.Business Plans For Dummies helps you start a new business with clear goals and a path forward to reach those goals. If you already have a business, this no-nonsense and comprehensive guide can help you realistically determine where your business is and where you want to take it. Youll learn to: Create a detailed business plan Put that plan into action (instead of in a drawer) Use the plan to secure financing Prepare for opportunities Avoid common pitfallsIn short,?Business Plans For Dummies?helps you create a map to help you take your business where you want it to go. Youll discover how to: Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others Clarify and crystallize your companys mission, vision, and values Analyze your industry and your competition Identify your customers, including their needs, habits, purchase triggers, and decision-making processes Objectively analyze your companys strengths and weaknesses Analyze your financial situation to create realistic forecasts and budgets Recognize trends and anticipate changes, both in the overall economy and in your industry Plan for growth, based on new markets, your products life cycle, or the creation of new products Structure your organization Nurture leadershipComplete with diverse techniques and approaches plus a sample business plan,?Business Plans For Dummies?gives you detailed how-to for designing a dynamic business plan that will help you navigate the inevitable curves and detours in todays marketplace and keep you on course. If youre a business owner or entrepreneur - or you want to be one - this friendly and accessible guide is a must-have resource.