Business to Business Marketing: Relationships, Networks, and Strategies
MIA KARTS BOOKS
- Vendor: Mia Karts
Business to Business Marketing: Relationships, Networks, and Strategies
Free U.S. shipping on all orders. Free international shipping on orders over $99
All orders are dispatched the next business day!
Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0199551685
Author: Ellis, Nick
Condition: New
Business to Business Marketing provides a comprehensive introduction to the main theoretical and managerial issues in B2B marketing, increasing students' awareness of its significance in both local and global modern economies.Organized into four parts, this innovative text shows how B2B marketing entails managing the complex network of buying and selling relationships between organizations. It includes detailed discussions of the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines such issues as e-commerce in B2B markets, key account management, and supply-chain ethics. The author carefully interweaves theoretical material with a series of long and short case examples.FEATURES:** Incorporates a wide range of pedagogical aids including:* Mini-cases from a variety of international contexts* Voices text boxes featuring insights from practitioners, who discuss the cha
Have a question?
Business to Business Marketing: Relationships, Networks, and Strategies
You May Also Like
More in Marketing & Sales
