BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest

ISBN: 0071667830

Author: Cohen, Marshal

Condition: New

18 easy ways to ensure consumers choose your product over the competitionsThe world of consumer business is always hit hardest during a recession. But that doesnt mean you cant still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in todays economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by Adding new, must-have features through dramatic upgrades Providing extra services to add value Building upon a strong reputation and impressive brand heritage Reevaluating every product to make your company lean and mean as possibleCohen explains how to use these techniques to create a cant-lose business strategy--helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.