Career Warfare: 10 Rules for Building a Successful Personal Brand on the Business Battlefield

ISBN: 0071597298

Author: D'Alessandro, David

Condition: New

A refreshing message . . . from someonewho has fought many corporate wars.-The New York TimesWith the latest stories from DAlessandros neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success.DAlessandro dares to speak the truth. If you dontmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say.With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,DAlessandro draws apart the drapes and revealswhat it really takes to get ahead in business.-James Carville, author and Democratic StrategistWith good jobs becoming harder to find,DAlessandros sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time.-Tom Neff, Chairman, U.S., Spencer Stuart Smart, strategic, and useful career advice fromsomeone who has actually achieved success in thereal world.-Harvey Mackay, author of the#1 New York Times bestseller Swim With TheSharks Without Being Eaten Alive