Cases in Consumer Behaviour
MIA KARTS BOOKS
- Vendor: Mia Karts
Cases in Consumer Behaviour
Book Details
- Author
- Gerrit Antonides
- Publisher
- Wiley
- Format
- Paperback
- Language
- English
- Category
- Advertising
- Condition
- New
- ISBN-13
- 9780471987819
- ISBN-10
- 0471987816
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ISBN: 0471987816
Author: Antonides, Gerrit
Condition: New
Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij.
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Cases in Consumer Behaviour
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