Cases in Hospitality Management: A Critical Incident Approach

Cases in Hospitality Management: A Critical Incident Approach

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Cases in Hospitality Management: A Critical Incident Appr...
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Cases in Hospitality Management: A Critical Incident Approach

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Book Details

Publisher
Wiley
Format
Paperback
Language
English
Category
Hospitality, Travel & Tourism
Condition
New
ISBN-13
9780471686934
ISBN-10
047168693X

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Product description

ISBN: 047168693X

Author: Hinkin, Timothy R.

Condition: New

Cases in Hospitality Management: A Critical Incident Approach, Second Edition is one of the few casebooks on the market that focuses specifically on hospitality management. It adopts a critical incident approach, a powerful teaching methodology whereby customers and employees are asked to identify actual experiences regarding service in the hospitality industry - both positive and negative - and then to describe the organizations response to it. This approach encourages thorough analysis of a prominent issue, thus highlighting the wide range of complexities that face managers on the hospitality industry on a daily basis. Cases involving many segments of the industry - including airlines, railroads, private clubs, conference centers, travel agents, and restaurants - are included, as are fifteen new cases and a new section on hospitality technology.

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Cases in Hospitality Management: A Critical Incident Approach

$105.50 USD
 per 
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