Cellular Marketing
MIA KARTS BOOKS
- Vendor: Mia Karts
Cellular Marketing
Book Details
- Publisher
- Wiley
- Format
- Paperback
- Language
- English
- Category
- Internet, Groupware, & Telecommunications
- Condition
- New
- ISBN-13
- 9780471297796
- ISBN-10
- 0471297798
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 0471297798
Author: Steuernagel, Robert A.
Condition: New
A complete guide to marketing cellular devices and servicesCellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.
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Cellular Marketing
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